Team

FOUNDER

Paulo’s work integrates AI and data consulting, innovation, change management, leadership and organisational development. B.A. in Economics and Ph.D. in Psychology from Yale University. He has ample experience of executive education and co-coordinates the Leading and Energizing Teams executive program at Católica-Lisbon. He has designed and led a wide range of inhouse training modules and workshops for managers of more than 50 organisations. His innovative training methods include mobilising groups to address organisational challenges, infusing transversal skills training into project-based learning. With 20 papers published in international peer-reviewed journals, he has deep experience of research and data analysis, including the multivariate statistical methods underpinning classical machine learning. He was Assistant Professor at Católica-Lisbon School of Business and Economics, in Portugal, and Senior Lecturer at the University of Surrey Psychology Department, in the UK. He developed an AI-driven edtech project and has extensive management experience.

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Rui helps companies re-architect their strategy, processes, and technology stack for the AI era—with a pragmatic method: start small, prove value fast, then scale. As founding partner of Darwin, an AI consultancy, he combines top-tier consulting fundamentals with hands-on product and platform building. Rui is an INSEAD MBA and former McKinsey consultant, and later became a serial tech entrepreneur focused on data-driven B2B/B2B2C software, in travel, hospitality, management software, financial  services, and retail/supply chain management. He has led work spanning AI-first product strategy, platform thinking, and operational rollout—connecting business objectives to concrete operating models, customer journeys, and the enabling data/IT architecture. He has a deep interest in data ecosystems and how new technologies reshape markets and organisational design. 

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Marco brings 25 years at the intersection of business strategy, technology, and leadership. He has led multi-million-dollar digital transformations for Fortune 500 organisations including Nestlé, Novartis, and Expedia through Accenture - from strategy through execution across people, processes, and technology. Now he advises mid-sized companies and founders as they integrate AI into their operations and products. Marco is the founder of Polaris Digital (US) and a Partner at Ultrahaus Advisory & Product Studio (Toronto), a boutique firm that has delivered 500+ projects in 8 countries, across legaltech, healthtech, fintech, and more. A UCLA-trained strategist and ICF-path executive coach, Marco combines systems thinking with a hands-on, people-first approach — helping leaders not just adopt technology, but build the organisational capability to thrive with it.

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Tarek is CTO at Satoripop, a Tunisia-based software and AI engineering company, where he leads the technical strategy across web, mobile, AI, cloud, and UX/UI initiatives. He specializes in turning AI ideas into production-grade applications—fast—without sacrificing architecture, reliability, or maintainability. He brings deep full-stack expertise and a track record of building high-performance applications and guiding multi-disciplinary engineering teams through delivery at speed.  Over the years, Tarek has worked on AI-driven products and platforms in multiple markets, spanning ecommerce, travel, hospitality, financial services, insurance and real-estate. This includes building AI-powered customer communication and booking experiences (NLP/ML and, more recently, LLM-enabled capabilities), as well as modern integrations across the hotel tech stack.  Tarek works in French, English and Arabic, and brings his entrepreneurial CTO approach to every engagement.

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With over 20 years of experience in IT systems, Tiago leads and integrates teams contributing to the development and improvement of software-based products and services. He co-founded Colours’ Company, has led advanced technology business units, architected complex solutions, worked on Big Data processing and developed custom integrations. A Python community member, Tiago is involved in several educational and training projects. Licenciate degree in Computer Science and Engineering.

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